The Importance of Product Packaging

Recent Press Releases

Recent News & Updates

The Importance of Product Packaging

When introducing a new product to the market, one of the most important things to consider is packaging. Many companies rely on custom product labeling to build their brand and increase awareness for the product. There are many different labeling options available, and each contributes a different image to a brand's message. This article will discuss the most popular packaging types for up-and-coming brands.

custom product labeling

Recent Press Releases

Recent News & Updates

Two Secrets To Product Labels

Recent Press Releases

Recent News & Updates

Two Secrets To Product Labels

Let's face it: There are millions -- perhaps even billions upon billions -- of products out there, and that means crafting truly original, custom product labels, whether it is in the form of roll-fed labels or shrink sleeve packaging, can be almost impossible. Almost. That's where a quality, top-of-the-line commercial labeling company can come in.

shrink sleeve packaging

Recent Press Releases

Recent News & Updates

Hammer helps launch StackTek Xo, G Brand!

Recent Press Releases

Recent News & Updates

Hammer helps launch StackTek Xo, G Brand!

rancicAfter widely recognized television personality and journalist Giuliana Rancic discovered a wine package called StackTek, she launched an all new, cutting-edge private label wine brand; Xo,G.  These are four pre-filled, individually sealed, shatterproof wine glasses that snap together.

Recent Press Releases

Recent News & Updates

CNBC Kicks Off Annual Contest For The Most Loved Beer Label

Recent Press Releases

Recent News & Updates

CNBC Kicks Off Annual Contest For The Most Loved Beer Label

Just about everyone has heard the idiom "you can't judge a book by its cover." While it may be a nice sentiment, in the world of advertising, it doesn't hold much clout. The vast majority of consumers do make judgments based on outward appearances. It is highly likely that consumers will make judgments based on commercial labeling, for example. And news agency CNBC is encouraging consumers to pay even closer attention to food product labels and, in particular, beer labels.

cut and stack labels

Recent Press Releases

Recent News & Updates

Choosing the Right Label for Your Products

Recent Press Releases

Recent News & Updates

Choosing the Right Label for Your Products

Commercial labeling is an important part of manufacturing. Custom product labels are what draw consumers to a particular product, and have an enormous impact on the branding of a company. Many companies utilize shrink sleeve labels, as they can be designed and molded to fit a variety of shapes and types of packaging. Others may utilize vacuum packaging for their products.

commercial labeling

Recent Press Releases

Recent News & Updates

Honey, I Shrunk the Labels!

Recent Press Releases

Recent News & Updates

Honey, I Shrunk the Labels!

When offering a new product to consumers, one of the most important things a company needs to consider is packaging. When surveyed, approximately 76% of small businesses say that their ideal marketing strategy involves a combination of print and digital communication. An easy way to incorporate print advertising is through custom packaging. It is estimated that 84% of Americans are better able to recall a company's name when they receive promotional gifts with that company's logo on them.

heat shrink sleeve

Recent Press Releases

Recent News & Updates

A Holiday Greeting from Hammer Packaging

Recent Press Releases

Recent News & Updates

A Holiday Greeting from Hammer Packaging

Recent Press Releases

Recent News & Updates

Choosing the Right Packaging Label For Your Products

Recent Press Releases

Recent News & Updates

Choosing the Right Packaging Label For Your Products

Many people see packaging labels as simply a way to tell the difference between the wide variety of products out there. While this is an essential function of these labels, their purpose goes much deeper. Custom labels are a critical marketing tool that help create brand awareness and brand loyalty among consumers. Marketers rely on these labels to create a connection between their product and their customers, hoping that customers will gravitate towards the labels they recognize in the store.

heat shrink sleeves

Recent Press Releases

Recent News & Updates

How Shrink Sleeve Labels Set Products Apart From the Competition

Recent Press Releases

Recent News & Updates

How Shrink Sleeve Labels Set Products Apart From the Competition

Custom product labels play a critical role in the marketing of a product, and there is greater demand for commercial labels today than there has ever been before. The American packaging industry has grown nearly 4% annually between 2009 and 2014, as more companies seek the help of label manufacturers to improve the look of their products. One of the most popular and diverse types of custom product labels are shrink sleeve labels.

 shrink sleeve label

Recent Press Releases

Recent News & Updates

Why Cut and Stack Labels Are an Ideal Choice for Your Business

Recent Press Releases

Recent News & Updates

Why Cut and Stack Labels Are an Ideal Choice for Your Business

Often, the only way someone recognizes a brand is through its packaging. Just think about your weekly grocery shopping trip. How easily could you tell two brands of sandwich cheese apart, without the packaging? Packaging is an important part of building brand awareness, and the idea has been around for some time now. Michigan State University began offering a degree in Packaging Engineering in 1952, and since then the field has grown tremendously, with an estimated 3.8% annual growth in the industry between 2009 and 2014.

cut and stack labels

Recent Press Releases

Recent News & Updates