Ever Wonder How In Mold Labels Are Made? Here's How

Recent Press Releases

Recent News & Updates

Ever Wonder How In Mold Labels Are Made? Here's How

As small and seemingly simple as they can be, labels play a crucial role in the marketing and branding of products. Studies have shown that upon receiving an item with a promotional logo on it, 84% of Americans will remember that company's name. Commercial labels help create brand awareness and brand loyalty, and they help customers better locate a product when shopping. There are several different types of labels, but one of the most unique types are in mold labels.

commercial labels

Recent Press Releases

Recent News & Updates

Video: Collating for Label Intrigue

Recent Press Releases

Recent News & Updates

Video: Collating for Label Intrigue

We can build cut & stack print forms with varied messaging, characters, and graphics for a randomized shelf experience, but when each version is bundled in packs of 1,000, is the shelf experience really going to be "random"? Collating the labels prior to bundling is the best way to create a truly random experience for the consumer and ensure all of the versions hit the shelf at the same time. Hart Swisher, VP of Innovation and Research, discusses how the technology works and the benefits.

Recent Press Releases

Recent News & Updates

Video: A Seamless Shrink Sleeve Process

Recent Press Releases

Recent News & Updates

Video: A Seamless Shrink Sleeve Process

Nellie Kim from Hammer's technical team walks us through the full process for developing one of the most complex packaging decorations - shrink sleeves. This is a highly technical and precise science to ensure the label fits and shrinks perfectly on the most complicated bottle structures. From receiving the files from our customers to delivering the finished product, Nellie discusses Hammer's highly skilled and detailed process for making sure your package stands out on the shelf.

 

Recent Press Releases

Recent News & Updates

Cheers to Change

Recent Press Releases

Recent News & Updates

Cheers to Change

Understanding wine and spirit label trends you’ll see on shelves this summer

The summer season means the busy season for beverage label printers. The relaxed haze of warm sunsets and weekends spent out of the house pair perfectly with wine and spirit flavors. Beverage labels are no longer just for product details and consumer education. They are canvases just waiting for a creative takeover. At Hammer Packaging, we specialize in the innovative technology that are expanding label potential.

Recent Press Releases

Recent News & Updates

Let’s Chill with HammerSHIELD

Recent Press Releases

Recent News & Updates

Let’s Chill with HammerSHIELD

Insulating cold foods from the outside in with foam labels

What is HammerSHIELD

In the 1980’s, plasti-shield was on the rise for its ability to protect people when interacting with microwaved containers. At Hammer Packaging, we never settle and that is why we created our very own version of the oriented polystyrene foam substrate that can be used to keep food and beverages hot or cold.

We have converted foam labels in both shrink sleeve and pressure sensitive label applications.

Recent Press Releases

Recent News & Updates

Ink with a Function

Recent Press Releases

Recent News & Updates

Ink with a Function

How specialized ink can tell you when food has been safely processed


If you work in the food industry, the risk of contaminated food is a major concern. At Hammer Packaging, our role in High Pressure Processing (HPP) seeks to eliminate contaminated or spoiled food exposure before the product enters the marketplace.

Recent Press Releases

Recent News & Updates

Hammer Packaging and Karma Water on Good Day Rochester

Recent Press Releases

Recent News & Updates

Hammer Packaging and Karma Water on Good Day Rochester

13WHAM ABC News produced a feature segment on Karma Wellness Water in their Good Day Rochester morning show program.

As part of the segment, Karma invited Hammer Packaging to appear in the last pieces of the feature, where we discussed the technology behind the shrink sleeve label and pressure sensitive cap label.

Check out the segment at 13WHAM ABC's story page. Segment Video parts parts 5 and 6 were filmed at Hammer Packaging.

Recent Press Releases

Recent News & Updates

Picking your Packaging

Recent Press Releases

Recent News & Updates

Picking your Packaging

What packaging is right for your product?

At Hammer Packaging, we are committed to helping customers and products grow “from startup to success”, with engineering solutions to take your project to the next level. A vital part is determining the right packaging for your product and the impact it will have on the shelf.

Recent Press Releases

Recent News & Updates

Hot Stamping 101

Recent Press Releases

Recent News & Updates

Hot Stamping 101

What it is and how it works


What is hot stamping?

Hot stamping creates a precise application of foil with a dimensional feel on the paper. It utilizes a die on our stamping machine mounted above the flexo press. The die or “stamp” is heated so as the sheet of foil runs through, the pressure from the stamp fixes the foil to the paper surface.

Hammer Packaging uses the 10-color 17” P7 Mark Andy flexo press for all of its hot stamping needs.

Recent Press Releases

Recent News & Updates

Hart Swisher Video Interview

Recent Press Releases

Recent News & Updates

Hart Swisher Video Interview

We thrive on brainstorming with customers.

Hammer operates with the future always in mind. The first printer in North America to have a VSOP press, and the most diverse portfolio of equipment in the country, Vice President for Research and Innovation, Hart Swisher, focuses on keeping Hammer

Recent Press Releases

Recent News & Updates