Ever Wonder How In Mold Labels Are Made? Here's How

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Ever Wonder How In Mold Labels Are Made? Here's How

As small and seemingly simple as they can be, labels play a crucial role in the marketing and branding of products. Studies have shown that upon receiving an item with a promotional logo on it, 84% of Americans will remember that company's name. Commercial labels help create brand awareness and brand loyalty, and they help customers better locate a product when shopping. There are several different types of labels, but one of the most unique types are in mold labels.

commercial labels

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Hammer Packaging and Karma Water on Good Day Rochester

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Hammer Packaging and Karma Water on Good Day Rochester

13WHAM ABC News produced a feature segment on Karma Wellness Water in their Good Day Rochester morning show program.

As part of the segment, Karma invited Hammer Packaging to appear in the last pieces of the feature, where we discussed the technology behind the shrink sleeve label and pressure sensitive cap label.

Check out the segment at 13WHAM ABC's story page. Segment Video parts parts 5 and 6 were filmed at Hammer Packaging.

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Picking your Packaging

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Picking your Packaging

What packaging is right for your product?

At Hammer Packaging, we are committed to helping customers and products grow “from startup to success”, with engineering solutions to take your project to the next level. A vital part is determining the right packaging for your product and the impact it will have on the shelf.

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Hot Stamping 101

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Hot Stamping 101

What it is and how it works


What is hot stamping?

Hot stamping creates a precise application of foil with a dimensional feel on the paper. It utilizes a die on our stamping machine mounted above the flexo press. The die or “stamp” is heated so as the sheet of foil runs through, the pressure from the stamp fixes the foil to the paper surface.

Hammer Packaging uses the 10-color 17” P7 Mark Andy flexo press for all of its hot stamping needs.

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Hart Swisher Video Interview

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Hart Swisher Video Interview

We thrive on brainstorming with customers.

Hammer operates with the future always in mind. The first printer in North America to have a VSOP press, and the most diverse portfolio of equipment in the country, Vice President for Research and Innovation, Hart Swisher, focuses on keeping Hammer

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Louis Iovoli Video Interview

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Louis Iovoli Video Interview

Today, we’re an engineering company.

The printing industry is rapidly evolving and Hammer Packaging is ready to take the changes head-on. Lou Iovoli, Sr. Vice President, discusses Hammer as a strategic partner at the table as product packaging moves into the future. We’re working

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Jim Hammer Video Interview

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Jim Hammer Video Interview

We do what we say we’re going to do.

President and CEO, Jim Hammer, sets the bar high for the company. The fourth generation to own the company, Jim holds his employees to six shared values. The end product is continuous customer satisfaction and consistent recognition as a “Best

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Hammer Packaging Overview Video

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Hammer Packaging Overview Video

Lead, Don’t Follow.

For over 100 years, Hammer Packaging has been a leader in the package printing industry, decorating some of the nation’s most recognizable brands. With a focus on innovation and engineering, Hammer is your strategic partner from product testing to brand maturity.

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Hammer Packaging Named Best Workplace Awardee in Best Workplace in the Americas 2017 Competition

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Hammer Packaging Named Best Workplace Awardee in Best Workplace in the Americas 2017 Competition

Hammer Packaging has been awarded the Best Workplace in the Americas (BWA) designation, to recognize exemplary human resources practices that create an outstanding workplace. Hammer has consistently received this recognition for more than a decade.

The Best Workplace designation demonstrates the significant commitment that Hammer Packaging has made to its employees by investing in their work environment, their personal goals and ambitions, and recognizing that an exceptional workplace also serves the needs of the company.

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Hammer Expands Flexo Printing Capabilities

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Hammer Expands Flexo Printing Capabilities

Hammer Packaging is excited to announce the addition of a new 10-color state-of-the-art Mark Andy Flexo Press with expanded capabilities to our fleet of cutting edge press technology! We've seen immediate returns with the Mark Andy Flexo P7 Press installed last year and have applied our learnings to this newest version by adding even more modern technology to meet the needs of our customers and keep Hammer at the forefront of our industry.

Existing Mark Andy Flex Press at Hammer Packaging

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