Ever Wonder How In Mold Labels Are Made? Here's How
As small and seemingly simple as they can be, labels play a crucial role in the marketing and branding of products. Studies have shown that upon receiving an item with a promotional logo on it, 84% of Americans will remember that company's name. Commercial labels help create brand awareness and brand loyalty, and they help customers better locate a product when shopping. There are several different types of labels, but one of the most unique types are in mold labels. These custom product labels are built into the container, unlike other packaging labels that need to be applied after printing. How exactly are these labels made?
In Mold Labeling Process
- Decision Time - The first step in creating an in mold label is picking the material for the label and the printing process you will use. The most common in mold material used is film, but paper is an option, too. The type of ink, substrate and container design will all factor into your printing choice, but digital, offset, gravure and flexo are the main options.
- Placement - Once the materials are in place, a robotic arm delicately picks up a single label from the basket and places it in the mold cavity. The label is held in place with either static electricity or a strong vacuum.
- Melt the Pellets - Plastic pellets are filtered through a cylindrical device called a hopper into a barrel where a screw melts them down into molten resin. The screw also pulls the resin down towards that gate hole that leads to the mold cavity.
- Time to Fuse - The resin is pulled through the gate hole and into the mold cavity until it has completely filled the cavity. At this point, the label and molten plastic are fused together.
- Grand Finale - The mold core pulls away from the cavity with the container still attached. Once completely separated, another robotic arm gently peels the container from the mold core and places it with other completed containers.
So there you have it -- the always exciting process that turns out in mold labels. Many more companies are turning to in mold and other types of commercial labels to help their business grow. The U.S. packaging industry grew by nearly 4% between 2009 and 2014, and there are currently over 11,000 packaging businesses across the nation. If you feel that your products need a little help standing out in the crowd, custom labels may be answer.