Named #2 in Forbes Most Promising Companies in 2015, Suja Life is the fastest growing organic, cold-pressured and Non-GMO beverage company in the U.S.
A fresh new look for the Suja Life’s product lines which encompasses over 75 SKU’s. The technical challenge of the new labels was the “bright whites” needed to sandwich print double-sided graphics. The goal was to ensure the color of the product inside the bottles matched the color printed inside and outside the bottle.
Everything started with a “new job” meeting at Hammer Packaging that included technical, operations, the salesperson and customer service to discuss customer expectations and any special technical/operations roadblocks that could exist. Each department brings their years of experience to the table to engineer a solution.
After an analysis by the Hammer operations team, our key vendors were selected to collaborate on the solution. Bex Brands, Flint and Suja were all consulted to achieve the expectation.
The labels were designed to have clear areas where the product shows thru along with backside and front side colors. All three colors needed to match. Drawdowns were created in advance to apply multiple layers of ink (backside color, whites, front side color and lamination) that provided a good simulation of press conditions. Pantone colors that most closely represented the different juices were chosen and Flint was able to alter the ink formulas for each SKU so that both the backside and front side color matched the previously chosen PMS color. The difficulty is managing color each time it is adjusted on the opposite side while multiple variables on press may be adjusting (i.e. tension, density, etc.). The press simulations were approved and it was time to go to press.
During the press approvals Suja/Bex Brands provided bottles of good product and labels were placed directly on the product after printing to ensure the duplication of press conditions were accurate. Due to the hard work of the team, in the beginning stages of the process, very few alterations to the inks were needed on press when the printed samples were placed on the bottles, resulting in the desired outcome of the product color matching the label colors and printing.